At Wonderlabs, I led the development and implementation of a HubSpot Email Automation tool to enhance customer engagement, lead nurturing, and marketing efficiency. This project focused on automating email workflows, optimizing campaign performance, and integrating AI-driven personalization to drive higher conversion rates and user retention. Key Achievements: ✅ Automated Email Campaigns – Designed and implemented scalable, AI-powered email workflows for lead generation, onboarding, and re-engagement. ✅ Optimized Customer Segmentation – Integrated behavioral tracking & segmentation to deliver personalized content based on user interactions. ✅ Improved Campaign Performance – Increased email open rates, click-through rates, and engagement through targeted messaging. ✅ Seamless HubSpot CRM Integration – Ensured smooth data flow between email campaigns, customer interactions, and sales pipelines. ✅ Stakeholder Management & Training – Collaborated with marketing, sales, and engineering teams to refine automation strategies and train teams on new workflows. By implementing this HubSpot Email Automation tool, Wonderlabs significantly streamlined its marketing efforts, reduced manual workload, and enhanced customer experience through AI-driven personalization.